Skip to content

The Psychology Behind Themed Cocktails

The Psychology Behind Themed Cocktails

Are you bored of traditional cocktails and looking for something more exciting? Look no further than themed cocktails that are inspired by psychology! These unique beverages are based on the effects that certain colors and flavors have on the human brain. In this article, we explore the psychology behind themed cocktails and give you some ideas for creating your own.

The Power of Colors

Colors are known to have an impact on our emotions and behavior. For example, the color red is associated with passion, energy, and excitement, while blue is associated with calmness and relaxation. When it comes to cocktails, bartenders use colors in a variety of ways to create a specific mood.

Red-themed Cocktails

If you’re looking for an energetic night out, try a red-themed cocktail. Red is associated with passion and excitement, making it the perfect color for a high-intensity drink. Popular red drinks include margaritas, sangrias, and cosmopolitans. These drinks are often served with bright red garnishes, such as cherries or strawberries.

Blue-themed Cocktails

On the other hand, if you’re looking for a relaxing evening, try a blue-themed cocktail. Blue is associated with calmness and tranquility, making it perfect for a cool and refreshing drink. Popular blue cocktails include blue lagoons, blue Hawaiians, and blue margaritas. These drinks are often served with blue fruit slices or blueberry garnishes.

The Psychology of Flavors

Flavors also play a significant role in the psychology of cocktails. In general, sweet flavors are associated with happiness and pleasure, while bitter flavors are associated with danger and warning.

Sweet Cocktails

If you want a mood-boosting cocktail, opt for a sweet drink. Sweet flavors activate the brain’s reward center, causing a surge of positive emotions. Popular sweet cocktails include mojitos, piña coladas, and daiquiris. These drinks are often served with sugary fruit garnishes, such as pineapples or oranges.

Bitter Cocktails

For those who want to take a walk on the wild side, bitter cocktails are a great choice. Bitter flavors are associated with danger and can create a thrilling experience for the drinker. Popular bitter cocktails include negronis, martinis, and americano cocktails. These drinks are often garnished with bitter fruits, such as grapefruit or olives.


In conclusion, themed cocktails are not only a fun way to get creative with your drinks, but they also have an underlying psychology behind them. The impact of colors and flavors on the human brain is well known, and bartenders use this knowledge to create specific moods and experiences through cocktails. Whether you’re in the mood for a relaxing blue drink or an energetic red one, there’s a themed cocktail out there for you. So, next time you’re at the bar, try ordering one of these psychology-inspired cocktails and see how it affects your mood!